Skin consultations are rightfully gaining a more prominent position within the beauty practice environment, with many businesses ensuring it forms the first step in the client experience.
OBSERV 520 in the salon, spa and clinic environment
Skin consultations are rightfully gaining a more prominent position within the beauty practice environment, with many businesses ensuring it forms the first step in the client experience. The modern skin consultation should involve some kind of advanced skin diagnostic technology, such as the OBSERV 520, to provide visually based evidence and support for the skin therapist’s product and treatment recommendations. Without this backup, it opens up a grey area where the client may ask themselves, “Do I really need this?” — which could lose you the sale. We reached out to leading beauty specialists to share their insight on how strategic skin analysis with OBSERV is changing the way clients view their skin.
The most important procedure for our clients — Simply Elegant
“Offering our clients a detailed skin analysis and before and after pictures has cemented our team as professional Skin Therapists. Once our clients see a visual of their skin and how their skin may age, they’re immediately open to product and program recommendations. Not only has the OBSERV taken our skin analysis’s to an expert level, it has increased many parts of our business. Our retail sales, program sales, treatment upgrades and rebooking have all increased. The OBSERV skin consultation is now our most important procedure for all clients.”
– Cherie Tippett, Simply Elegant Beauty Salon. ABIA Salon of the Year 2015, 2016, 2017.
Clients love seeing their before and after shots — Bliss Day Spa
“We are loving the OBSERV! It’s a great way to plan a treatment regime and then to compare before and after shots. It backs up and proves results and they are reassured that at the end of their treatment package, they will be able to see results.
In my experience with pigmentation treatments, clients love seeing their before and after shots as they forget how pigmented they were pre-treatment! The Observ is a wonderful tool to prove how much improvement there is.
It’s also a wonderful tool to offer when clients want to buy products as it diagnoses their skin type, they love the extra time we spend with them and it simplifies our job! OBSERV has become our point of difference to other salons thanks to you guys.”
– Daniela Boerma, Bliss Day Spa. ABIA Beauty Therapist of the Year 2015, 2016.
There’s no guesswork now — Re-Define Skin & Body Salon
“We are all about results for our clients so it felt like an easy choice to bring the OBSERV to our salon.
The OBSERV makes analysing skin fun and informative in a “real time” kind of way. There’s no guesswork now!
The Global Beauty Group are always a great and supportive company. I’ve purchased from them before and have been more than pleased with their ongoing customer service.”
– Eliza Souter-Robertson, Re-Define Skin & Body Salon.
Could your skin consultations use a leg up? Contact our device experts now on (AU) 03 8555 2246 (NZ) 08 0044 3178 to discover the many features and benefits of the OBSERV 520 skin observation platform.
