Is your clinic ready for Father’s Day? If you’re not already targeting the male market, you’re missing out on a huge client base boost!
Here are 3 ways to utilise Father’s Day as an opportunity to boost your male clientele.
1. Get together Father’s Day skincare packs
For men that are brand-new to the world of aesthetic treatments, starting with a professionally prescribed skincare routine is a great place to start. After conducting a thorough skin analysis, put together an easy to use regime that focusses on his primary skin concerns.
Does your dad work outside and need to focus on SPF and sun protection? Perhaps dad is in an office all day and needs to focus on hydration boosters from airconditioning? There’s a perfect regime for every kind of dad. No more dual-shampoo/face wash anymore!
2. Target loved ones
Typically, children and partners are buying the Father’s Day gifts so they should be your target market.
Bring it to their attention that Father’s Day is just around the corner and to consider a gift with long-term benefit (rather than another stubby holder or t-shirt).
Ask:
- “Does your hard-working dad need a little pampering this Father’s Day?”
- “Is dad sick of unwanted back or chest hair? Give him the gift of hair-free skin for life!”
- “Is dad tired and stressed out? Help him look and feel 10 years younger this Father’s Day!”
Now that you have their attention, you need to follow this up with an enticing offer. You want the buyer to feel they are getting a great value offer while also investing in a meaningful gift for dad. Consider a complimentary upgrade, a saving or a take-home product to seal the deal.
3. Have fun with #classicdad moments
In the lead up to Father’s Day, running a competition on social media is a great way to boost clientele and awareness of your services.
Ask your followers to share their most embarrassing #classicdad moment in the comments for their chance to win dad a treatment package.
Always remember – the aim with gift voucher clients should be to build a relationship and turn a single booking into a loyal customer!
