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MARKETING MASTERCLASS: 5 tips for Christmas sales success

If you think it is too soon to be talking about things like Christmas marketing strategies, think again! The sooner you plan, prepare and perfect your holiday season promotions, the greater success you will see when it comes time to roll them out. Leaving it ...

5 Tips for Maximising Customer Retention

80% of your salon, spa or clinic’s future revenue will come from just 20% of your existing customer base. That makes your loyal customers pretty special individuals! Here we share 5 tips for maximising your revenue through customer growth and retention. 1. Get Personal For maximising customer ...

TECH NEWS: OBSERV 2.0 making skin consults better than ever

For clinicians serious about delivering industry-leading skin consultations and treatment progress tracking, the new updates to the OBSERV 520 skin observation platform will yet again place you at the top of the game. New tools and features The OBSERV iPad app now features Advanced Imaging System ...

How to win more male clients

Is your salon, spa or clinic inclusive of the male client? Ensuring it is will not only widen your customer demographic, it will expand your profit potential and help raise your business to a new level of growth and success. Here are 4 ways to ...

Increasing your online engagement with Instagram Stories

Is your Instagram feed getting all of your attention while your Stories feature is sitting there like a ghost town? Here are 4 reasons why it is time to liven up your Instagram activity with a weekly story, or two! 1. Your followers want stories The Stories feature ...

It’s true! Summer Bodies are Made in Winter

Now is the time to bundle together enticing “Beach-ready” package deals Getting your clients in shape for summer starts now! When it comes to your winter marketing campaigns, one important thing to be pointing out to customers is that now is the best time to be starting body ...

Getting started with Before & After photos

Why You Need to be Taking Before & After Photos Before & After photos build better business It is one thing to have a beautifully crafted spiel regarding each of your treatments, but often — especially in the very visually based world of beauty and aesthetics — ...

Say goodbye to outdated skin analysis

Advanced Skin Consultations To Secure Sales And Treatment Bookings A results-driven skin analysis provides a solid foundation for better sales results and improved treatment outcomes. Your clients are bombarded with intuitive and intelligent technology in their everyday lives, and nowadays they expect no less in the ...

4 ways to market Carbon Facials

Winning more customers with Carbon Facials Turn simple Carbon Facials into signature treatments and best-sellers Carbon Facials bring in business no matter which way you look at it: they are on-trend, treatments are quick with no downtime, skin is instantly revitalised, and results only get better with ...

Makover Mum with these 4 Mother’s Day Marketing Strategies

Australians spend into the billions when it comes to showing how much we love mum on Mother’s Day, making it one of the biggest spending days of the year. Don’t leave your Mother’s Day marketing plan to the last minute — start planning now to ...

Why more salons are helping to remove unwanted tattoos

The rise of tattoo removal in beauty salons 1. The tattoo industry is booming More Australians than ever have tattoos. According to recent statistics, 1 in 5 Aussies have one or more tattoos, with women outnumbering men as the most tattooed sex. But with the rise in ...

MARKETING MANAGEMENT: 5 strategies for Increasing Client Referrals

Alongside social media and enticing promotions, your customers are one of the most results-driven ways to market your business and raise brand awareness. By creating a customer referral program, satisfied customers can help build your business by spreading the word for you. Here’s five referral ...

MARKETING MASTERCLASS: 4 reasons to start using Instagram Stories

Are you using Instagram Stories? Connecting with your target market through Instagram Stories It goes without saying that Instagram is one of the most powerful social media marketing tools for beauty businesses alongside Facebook. But there’s one particular feature that deserves special attention when it comes to ...

NY Business Booster Feature

Minimal effort, minimal budget marketing strategies to try now 3 low cost, no-fuss ways to boost your business Looking to increase your brand awareness and exposure in the New Year but have little budget, and little time? Try these three low cost, minimal effort marketing strategies to ...

OBSERV 520 Skin Observation

Introducing OBSERV 520 to The Global Beauty Group OBSERV 520: The first step to optimum skin health Get ready to take a revolutionary journey beneath the skin’s surface with the OBSERV 520 skin observation platform, now available at The Global Beauty Group. This cutting-edge skin analysing system ...

Why Carbon Facials Aren’t Slowing Down

TREATMENT SPOTLIGHT Are Carbon Facials missing from your treatment menu? Carbon Facials, also sometimes referred to as the Hollywood Peel, or Chinadoll Facial, are shaping up to be big business boosters for competitive salons, spas and clinics. Here are a few key reasons why: Carbon Facials offer ...

5 Ways to Engage Your Clients on Social Media

Our Social Media Guru Rachel shows you how to get noticed online with her top 5 social media strategies 1. Exclusive offers There’s no better way to make your social media followers feel special than by giving them exclusive offers, just for them! When they call through ...

Tips for taking care of dad this Father’s Day

5 Father’s Day Marketing Tips Tips for taking care of dad this Father’s Day With the global men’s grooming market predicted to reach $56 billion dollars by 2020, it’s no wonder spas and clinics are now directing marketing strategies towards men, and salons which previously catered towards ...

Why Winter Is The Perfect Time For Marketing Your IPL Treatments

Did you know that winter is the prime time for pushing your IPL marketing plan to its full potential? Why Winter is the perfect time for marketing your IPL treatments An IPL machine delivers profitable returns all year round as it offers such a diverse array of ...

The 6-step Business Health Check

How to get your business in shape for the new financial year BETTER BUSINESS: The 6-step EOFY Business Health Check The end of financial year is upon us which means it’s the perfect time to do some business housekeeping so you can not only track where your business ...

What industry experts are saying about advanced skin analysis

Skin consultations are rightfully gaining a more prominent position within the beauty practice environment, with many businesses ensuring it forms the first step in the client experience. OBSERV 520 in the salon, spa and clinic environment Skin consultations are rightfully gaining a more prominent position within the ...

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